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Methodology

Najera Design + Marketing has developed a uniquely creative and collaborative methodology to the design process which allows our clients’ project goals and visions to be reflected in their project. We simplify and use the Four Ds:

  1. Discover

    Through intensive research and strategic analysis, we learn about your company, your competitors and key opportunities. We define client goals, create a task list and gather resources, finalize a strategy.

     

  2. Design

    Based on the initial step, the insights we gain become ideas, then we develop a focused design direction through design mockups.

     

  3. Develop

    After the content and media is written, created, and acquired, we start on the layout and programming of your deliverable.

     

  4. Deliver

    We proof, test and get your approval. The final stage is only the beginning of your company’s exposure.

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